Have you embraced the changes in marketing?

In the past, marketing and advertising used to be all about grabbing people’s attention to deliver your selling message. These days, effective marketing should be more about holding people’s attention.

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How public are your posts?

We all know how easy it is to rush off an email in the heat of the moment, only to regret what we said as it disappears off into the internet. In times gone by, there was at least the opportunity to have second thoughts and fish the letter out of the mail room before it went.

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Twitter: can't see the wood for the trees?

There are three objections I regularly receive whenever I suggest using Twitter. Before I can get to explaining how I find it valuable for communication, or for just keeping more informed about what’s going on in the news, my locality, or in particular industry sectors, someone will come up with one of these three objections.

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Putting the "public" back in public relations

There are still many people out there who believe that public relations is entirely about getting ‘name checks’ for clients in the newspapers.

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You need to know what people are saying about you

In some of my recent blogs I have talked about the growth of social media and how mass communication power is shifting from organisations with editorial control and into the hands of individuals armed with nothing more than a mobile phone.

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Social media proves its power again

Previously in this blog I have highlighted how social media put mass communication into the hands of the individuals equipped with nothing more than a mobile phone.

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Some clients still have social media jitters

The talk in the public relations industry at the moment is very much about social media and their role in the future of corporate communications.

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The changing world of media

We are used to the power of mass communication being vested in television, radio, newspapers and publications. Now, as the pace of the internet revolution shows no sign of slowing, we are seeing a real shift in that power.

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