Know your way round the new media landscape

One early recollection of the revolution was receiving our first internet photograph for a news story. It could hardly have been a more dramatic demonstration of the internet ‘shrinking the world’ as it was a picture of a client’s timber-frame construction project in the remote Falkland Islands.

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Have you embraced the changes in marketing?

In the past, marketing and advertising used to be all about grabbing people’s attention to deliver your selling message. These days, effective marketing should be more about holding people’s attention.

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How public are your posts?

We all know how easy it is to rush off an email in the heat of the moment, only to regret what we said as it disappears off into the internet. In times gone by, there was at least the opportunity to have second thoughts and fish the letter out of the mail room before it went.

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Opportunity and danger for job seekers

We are in the midst of a huge change in the way we receive our news. Until very recently the power of mass communication was vested only in television companies, radio stations, newspapers and other publications.

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Hard to ignore social networking potential

I read today that 26 million people in the UK are now on Facebook. That’s 41% of all the entire population!
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Putting the "public" back in public relations

There are still many people out there who believe that public relations is entirely about getting ‘name checks’ for clients in the newspapers.

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Sir Jackie's name still linked to Pagani crash

It is now five days since the first reports that Sir Jackie Stewart had been behind the wheel of the Pagani Zonda supercar that crashed in Aberdeenshire, producing an insurance claim of £300,000.

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The benefits of being social

Camphill Aberdeen City and Shire took the plunge into social media last month, with the setting up of a Twitter account and a Facebook page. Meanwhile long-term social media exponents, The Spires, continue to see the benefits.

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You need to know what people are saying about you

In some of my recent blogs I have talked about the growth of social media and how mass communication power is shifting from organisations with editorial control and into the hands of individuals armed with nothing more than a mobile phone.

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Social media proves its power again

Previously in this blog I have highlighted how social media put mass communication into the hands of the individuals equipped with nothing more than a mobile phone.

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Some clients still have social media jitters

The talk in the public relations industry at the moment is very much about social media and their role in the future of corporate communications.

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The changing world of media

We are used to the power of mass communication being vested in television, radio, newspapers and publications. Now, as the pace of the internet revolution shows no sign of slowing, we are seeing a real shift in that power.

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