Hard-won reputations are losers in horse meat scandal

It may have created a field day for comedians and those with Photoshop skills, but the horse meat scandal is a very serious matter that has shaken our faith in some of the country’s best-known brands.

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BT needs to build broadband confidence

I hoped it was our hub playing tricks when the internet went down this morning. But, no, it was a second BT Broadband outage affecting much of Scotland, Northern England and Northern Ireland.

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Learn lessons from UK parliament and banks

This summer PoliticsHome and PR Week joined forces to unveil the first Reputation Index, tracking the reputation of 50 top political brands in the Westminster corridors of power.

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Social media proves its power again

Previously in this blog I have highlighted how social media put mass communication into the hands of the individuals equipped with nothing more than a mobile phone.

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The changing world of media

We are used to the power of mass communication being vested in television, radio, newspapers and publications. Now, as the pace of the internet revolution shows no sign of slowing, we are seeing a real shift in that power.

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Your reputation is a key asset

What are the most important assets in your organisation? Your people? Your premises? Your intellectual property? What about your reputation?

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