Don't cut the marketing 2

Some advice from others on surviving the recession to become a stronger brand ready for the upturn.

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Tough times? Don't cut the marketing!

It is one of those business truisms that we all have at the back of our minds. But, at the first sense of economic turmoil, it is still too easy to fly in the face of all the evidence and cut the marketing budget.

maintain PR spend during recession Read More...
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