The importance of ethics in public relations

My first-ever PR textbook, the ‘Manual of Public Relations’, wasted no time in getting to the subject of ethics in public relations. It was section 1.5.

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Know your way round the new media landscape

One early recollection of the revolution was receiving our first internet photograph for a news story. It could hardly have been a more dramatic demonstration of the internet ‘shrinking the world’ as it was a picture of a client’s timber-frame construction project in the remote Falkland Islands.

multi channel communication Read More...
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Not all bad news

A recurring theme across my years in public relations has been the complaint that ‘the media never want to write anything good about us’. This is usually followed up by mutterings that all they are interested in is negative news.

good news Read More...
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Pace yourself to sustain your PR

Part of the Chartered Institute of Public Relations’ definition states that public relations is “the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics”.

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Putting the "public" back in public relations

There are still many people out there who believe that public relations is entirely about getting ‘name checks’ for clients in the newspapers.

pick member of public Read More...
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Ethical public relations: an oxymoron?

My first-ever PR textbook, the Manual of Public Relations, wasted no time in getting to the subject of ethics in public relations. It was section 1.5.

Good and Evil Read More...
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Don't cut the marketing 2

Some advice from others on surviving the recession to become a stronger brand ready for the upturn.

Money pressure Read More...
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