Crises will happen - it’s how you respond that matters

I always remember the article in a computer magazine that started with the statement: “all computer disks will fail, the only question is when”. It’s amazing how that statement makes you sit up and start worrying about your back-up strategy.

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Under pressure? Stick to the facts.

The recent capture and shooting of Osama bin Laden has provided a reminder of one of the most important principles of supplying information under the full glare of the media spotlight.
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The blame culture

I was laughing at a cartoon linked on their Facebook page by a relative who is a teacher. The cartoon features two scenarios: 1960 and 2010.

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Toyota’s problems show how crises can devalue a brand

It might have been Volkswagen that actually used the advertising slogan “if only everything in life was as reliable as a Volkswagen”. But, in terms of public perception, it could have been Toyota – at least, until now.

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Learn lessons from UK parliament and banks

This summer PoliticsHome and PR Week joined forces to unveil the first Reputation Index, tracking the reputation of 50 top political brands in the Westminster corridors of power.

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Social media proves its power again

Previously in this blog I have highlighted how social media put mass communication into the hands of the individuals equipped with nothing more than a mobile phone.

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The changing world of media

We are used to the power of mass communication being vested in television, radio, newspapers and publications. Now, as the pace of the internet revolution shows no sign of slowing, we are seeing a real shift in that power.

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Your reputation is a key asset

What are the most important assets in your organisation? Your people? Your premises? Your intellectual property? What about your reputation?

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