Pace yourself to sustain your PR

Part of the Chartered Institute of Public Relations’ definition states that public relations is “the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics”.

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The benefits of being social

Camphill Aberdeen City and Shire took the plunge into social media last month, with the setting up of a Twitter account and a Facebook page. Meanwhile long-term social media exponents, The Spires, continue to see the benefits.

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