Putting the "public" back in public relations

There are still many people out there who believe that public relations is entirely about getting ‘name checks’ for clients in the newspapers.

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Good and bad news from world of politics

Reading today’s Press and Journal newspaper holds out hope and then dashes it. In the early pages is reference to moves to persuade the UK government to support the development of an appropriate infrastructure for Europe’s Energy Capital.

Then, on the letters page, is an example of the in-fighting that has hampered our progress for too long.

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Hyping the gloom?

Many of us will have spluttered over our cornflakes this morning when we read headlines saying “Spending cuts ‘will rise to £42 billion’ for Scots”.

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Stepping aside from IoD chair

So, after four years, it is time for me to step aside and let someone else take over as chairman of the Institute of Directors in Aberdeen. It has been a real pleasure and privilege to chair such a vibrant branch, which has a around 280 business leaders in the Aberdeen.

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A (good) picture is worth a thousand words

In this age of digital cameras and camera phones, it is only natural that – with an eye on reducing costs – businesses will question the need to spend upwards of £100 per hour on a professional photographer.

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Marketing Scotland’s new energy future

In the immediate years before setting up my first PR consultancy, I was responsible for marketing and promotion at the development organisation for the North East of Scotland.

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Would the Prime Minister elected on Thursday please stand up?

For those of us living in Scotland, the current political shenanigans in London are more than a little puzzling. The Conservatives, under David Cameron, won the UK election with the largest number of seats. Surely, therefore, they should have taken over the reigns of power by now?

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Sir Jackie's name still linked to Pagani crash

It is now five days since the first reports that Sir Jackie Stewart had been behind the wheel of the Pagani Zonda supercar that crashed in Aberdeenshire, producing an insurance claim of £300,000.

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Action needed now to secure UK oil industry

The message delivered by Sue Bruce to the Convention of Scottish Local Authorities (COSLA) that action is needed now to encourage investment in the North Sea oil and gas industry needs to be heeded by our politicians.

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Innovation, technology and leadership theme for IoD Scotland chairman

Innovation, technology and leadership will be the themes of Thursday’s (March 11) IoD Aberdeen lunch, where the speaker will be IoD Scotland chairman Raymond O’Hare. Read More...
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The benefits of being social

Camphill Aberdeen City and Shire took the plunge into social media last month, with the setting up of a Twitter account and a Facebook page. Meanwhile long-term social media exponents, The Spires, continue to see the benefits.

Camphill Aberdeen City and Shire Read More...
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How does City Square stack up?

In the 19th century Aberdeen made great strides. Union Street – a viaduct on huge granite arches – was built to extend the city west over the Denburn Valley. It was the realisation of a remarkably forward-thinking vision and a breathtaking feat of civil engineering in an era of wheelbarrows, picks and shovels.



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Toyota’s problems show how crises can devalue a brand

It might have been Volkswagen that actually used the advertising slogan “if only everything in life was as reliable as a Volkswagen”. But, in terms of public perception, it could have been Toyota – at least, until now.

IoD Scotland Magazine Read More...
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One bark for Labour, two for Conservative

With the looming General Election, things have obviously got a bit desperate at the House of Commons. The Speaker has started sending out letters to encourage future voters to register. But something seems to have gone a little awry with the system.

Alba McEwen

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More evidence of distorted view of North Sea oil

Watching Jonathan Dimbleby’s otherwise excellent programmes on Russia. He was at a BP base in Siberia when he drew a contrast between the industry there and the oil and gas industry in the UK.

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City Square aims to put the heart in Aberdeen

Plans to transform part of Aberdeen’s city centre into a large public open space, or civic square, have taken a step forward with the unveiling of a new name and identity for the plan. The City Square, would open off Union Street and build a new public space over Union Terrace Gardens and the Denburn.

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What happened to our oil wealth?

For 40 years Aberdeen has been the principal base for the North Sea oil and gas industry. Indeed, it is now one of the global centres of excellence and is recognised as an upstream oil centre that ranks second only to Houston in Texas.

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One year on there's no end to the gloom

I was preparing the traditional review of the year for yesterday’s IoD Aberdeen committee Christmas dinner and looked out the notes for 2008. I realised that I could almost have got away with delivering the same messages.

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Good transport links are vital

Good transport links have been at the centre of Aberdeen’s success over the years.

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You need to know what people are saying about you

In some of my recent blogs I have talked about the growth of social media and how mass communication power is shifting from organisations with editorial control and into the hands of individuals armed with nothing more than a mobile phone.

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Offshore Europe dispels any gloom

When the organisers said that this year’s Offshore Europe was going to be the best yet, I must admit to some nagging doubts. We are, after all, in the worst recession since the Great Depression.

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Learn lessons from UK parliament and banks

This summer PoliticsHome and PR Week joined forces to unveil the first Reputation Index, tracking the reputation of 50 top political brands in the Westminster corridors of power.

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Don't cut the marketing 2

Some advice from others on surviving the recession to become a stronger brand ready for the upturn.

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Social media proves its power again

Previously in this blog I have highlighted how social media put mass communication into the hands of the individuals equipped with nothing more than a mobile phone.

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ACSEF maps out vision for the future

At yesterday’s ACSEF Economic Summit, the chairman, Tom Smith, admitted that he is fond of saying that this region has had “more visions than Joan of Arc”.

Offshore platform
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Plans for Aberdeen's new city centre revealed

Today, the wraps come off the initial plans for the transformation of Aberdeen City Centre. The proposal would create a new six-acre civic space as a focus for the city as it aims to keep its role as one of the world’s premier energy centres.

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Securing Aberdeen's role as energy centre

At our IoD Aberdeen lunch yesterday, three business leaders involved in Aberdeen City and Shire Economic Future presented their vision for the future development of the region.
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Some clients still have social media jitters

The talk in the public relations industry at the moment is very much about social media and their role in the future of corporate communications.

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The changing world of media

We are used to the power of mass communication being vested in television, radio, newspapers and publications. Now, as the pace of the internet revolution shows no sign of slowing, we are seeing a real shift in that power.

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Running out of superlatives

Is there a danger that we are running out of superlatives to excite and enthral people? Read More...
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Your reputation is a key asset

What are the most important assets in your organisation? Your people? Your premises? Your intellectual property? What about your reputation?

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Time to focus on oil and gas

Considering the scale of the industry and its massive contribution to the UK economy, it sometimes seems that the North Sea oil and gas is being deliberately downplayed. But, it is so vital to our future that it should be promoted to the top of our national agenda.

North Sea Oil provides 75% of UK prime energy Read More...
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In difficult times internal communication is critical

With everyone being fed a daily diet of doom and gloom, keeping your own people informed is more critical than ever.

Internal PR is essential in uncertain times Read More...
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Tough times? Don't cut the marketing!

It is one of those business truisms that we all have at the back of our minds. But, at the first sense of economic turmoil, it is still too easy to fly in the face of all the evidence and cut the marketing budget.

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