New attitudes needed to city centre trade

If I was going to open a shop, I would start out by doing some pretty intensive market research. I would want to know what people want. I would want to know whether there was space in the market for my business.
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A business genius who connected with people

I have a sticker in my study that says “Steve Jobs for President”. I can’t remember who gave it to me, or when. But, the fact that someone produced and widely distributed it, does underline the extraordinary way that Steve Jobs connected with ‘the people’.
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Hard to ignore social networking potential

I read today that 26 million people in the UK are now on Facebook. That’s 41% of all the entire population!
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Under pressure? Stick to the facts.

The recent capture and shooting of Osama bin Laden has provided a reminder of one of the most important principles of supplying information under the full glare of the media spotlight.
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Assessing impact of Chancellor's tax raid

I was listening closely as the Chancellor delivered his Budget last month. I had a deadline to produce 300 words for a client’s Budget comment to be published in the next day’s paper.
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Ethical public relations: an oxymoron?

My first-ever PR textbook, the Manual of Public Relations, wasted no time in getting to the subject of ethics in public relations. It was section 1.5.

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Millennium Park draws visitors into downtown Chicago

At yesterday’s City Garden presentation, one of the first examples of city centre revitalisation presented by Charles Landry, author of City Making and Creative City, was the Millennium Park in Chicago.
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Apple shows how diversification can work

It seems so obvious with hindsight, but as the new millennium dawned, few of us would have seen the logic of a computer manufacturer producing a mobile device for playing music. That, in those days, was the domain of Sony with their Walkman.
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What is the future for your daily newspaper?

For as long as I can remember, people have been predicting the death of newspapers. Firstly, it was the immediacy of radio and television that was going to kill them off. Now, it is the easy distribution of news on internet.
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